Why Does Apple Inspire So Much Hate?

Why Does Apple Inspire So Much Hate? The lovefest known as the Apple Worldwide Developers Conference starts Monday. As with any such event that involves Apple announcing new products, the global outpouring of love will be matched by a rising outpouring of hate. Some people hate Apple. Other people hate people who hate Apple. Many […]

Why We Should Design Some Things to Be Difficult to Use

Why We Should Design Some Things to Be Difficult to Use . The first car I ever drove was a bashed Land Rover Defender. I was working at an outdoor pursuits centre in North Wales. Changing gear was like Russian roulette; you stirred the stick until it jammed somewhere, then let out the clutch and […]

When It Comes to UX Design, Simplicity Is Overrated

Is simplicity a real thing? Or is design the pursuit of something else entirely? A Logic 101 professor once explained to the class I was in that a major factor in screaming matches between people is the lack of a shared definition of a key term. “Clean,” for example, can be measured in degrees. It […]